Localized Brand Illustrations, Advantage
Project Date: 2024-2025
To support a digital ad campaign targeting the U.S. market, I developed a custom illustration system that translated our brand’s visual language into a more unique and personal style. The goal was to differentiate our company from another with a similar name by establishing a distinct visual presence while staying aligned with the core brand identity. The illustration system was later extended to ad hoc use in social media and sales decks, adding flexibility and personality across various marketing channels.
Scope:
Regional brand adaptation (U.S. market)
Custom illustration system for digital ads
Reuse and expansion across:
• Sales presentations
• Social media graphics
• Internal/external marketing collateralVisual usage guidance (light documentation)
Tools Used: Illustrator, Canva
Project Impact
Created a distinctive illustration system to support a U.S. digital ad campaign, expanding the brand’s visual toolkit
Helped differentiate the brand from a similarly named company by introducing a more personal and recognizable visual style
Maintained alignment with core brand identity while adding a human, expressive layer to campaign materials
Extended the system to ad hoc assets for social media and sales decks, increasing its value across marketing touchpoints
