Summit

Project Date: 2025

I created Summit as a self-initiated project to practice applying design thinking to a B2B platform concept. Rather than focusing only on visual polish, my goal was to develop a landing page and brand identity that clearly communicate value, reflect business needs, and guide users through structured content.

Starting with low-fidelity wireframes, I mapped out the page to prioritize clarity and hierarchy for time-strapped marketing and ops teams. I then designed a brand identity — including logo, typography, and colour system — to support a trustworthy, modern tone. The final layout balances usability with branded storytelling.

Scope:

• Wireframing and layout planning for key landing page sections

• Creation of brand identity elements (logo, color palette, typography)

• UI design with attention to structure, hierarchy, and clarity

Tools Used: Figma, Photoshop, Illustrator